Bundesliga
Happy 70th, Karl-Heinz Rummenigge!
After previously serving as both a player with the club and as its vice-president and later CEO, Karl-Heinz Rummenigge is currently a supervisory board member with Bayern Munich. As he turns 70, take a look back on the remarkable influence the former Bayern and West Germany captain has had across six decades in the business…
When Rummenigge moved from his home town of Lippstadt, an hour east of Dortmund, to Munich, some 350 miles south, he could hardly have envisaged how successful the decision in 1974 would prove.
As a talented attacker for Bayern, he won the Bundesliga and the European Cup twice each. That success would continue on a remarkable scale when Rummenigge became Bayern's first CEO in 2002.
But that only tells part of the story.
A big jump to Bayern
Rummenigge's father was a toolmaker who was actively involved in local amateur club Borussia Lippstadt. That's where Rummenigge junior first caught the eye with his pace and a glut of goals at youth level, and from where he joined Bayern in July 1974.
The meagre sum Bayern handed over was well worth it - the record German champions would sell him to Inter Milan for over 600 times that fee 10 years later.
Initially, though, the former banking apprentice took time to impose himself. That was understandable, given that the team he had joined were both reigning German and European champions as well as featuring eight players from the starting XI that had won the FIFA World Cup that summer. Among them were Franz Beckenbauer and Uli Hoeneß, two men who Rummenigge would work closely with on and off the field for years to come.
In his first year, Rummenigge scored five goals in 21 Bundesliga matches and got European Cup experience too, although he was an unused substitute for the final which Bayern won 2-0 against Leeds United.
He started the following year's decider, however, netting 13 goals in all competitions and helping the Bavarians become European champions for a third year in a row, thanks to a 1-0 success against Saint-Etienne in May 1976.
Watch: Rummenigge's top 5 Bundesliga goals
A star for club and country
Bayern's complete dominance came to an end as the likes of Beckenbauer, Hoeneß, goalkeeper Sepp Maier and record Bundesliga goalscorer Gerd Müller grew older, moved on or retired. Rummenigge's star was on the rise, however. He finished as the league's leading goalscorer in 1979/80 (26 goals) and 1980/81 (29 goals), and his team were crowned German champions in both years.
The versatile forward was named European Football of the Year in 1980 and 1981 as a result, emulating fellow Bayern legend Beckenbauer, who twice won the award in the 1970s. He also became a European champion at international level, playing as West Germany beat Belgium 2-1 in the final of UEFA Euro 1980.
His younger brother Michael followed him to Bayern in 1981, and Rummenigge continued to impress. Aged 26 when he captained West Germany at the 1982 World Cup, he got five goals in the tournament - including a hat-trick against Chile - as they finished as runners-up to Italy.
Strong with both feet, a good dribbler and capable of playing as a wide attacker or through the middle, Rummenigge suggested in 2010 that he might well have been earning a similar wage to Cristiano Ronaldo had he been playing now.
"In my best days I was European Footballer of the Year, the top scorer in the league, and captain of my national team - so I would have been one of the top five players in the world," he told Wirtschaftswoche when asked how much he would be worth in modern times.
Out on a high
After finishing with a second DFB Cup trophy and as the Bundesliga's leading goalscorer for the third time in his career - getting 26 goals in 1983/84 - Rummenigge decided it was time for a new experience. More goals followed with Inter in Serie A, and with West Germany. With Beckenbauer as head coach and Rummenigge as captain, they narrowly lost out to Argentina in the 1986 World Cup final.
Rummenigge came into the tournament carrying an injury, and after the 3-2 defeat against Argentina - who were inspired by the late, great Diego Maradona - he retired from international football. He skippered his country in 51 of his 95 games, and got his 45th and last international goal in his final match.
Injuries severely restricted Rummenigge later in his playing career, which he finished - approaching his 34th birthday - with Servette in Geneva. True to form, the veteran bowed out top of the Swiss scoring charts in the 1988/89 campaign.
It wouldn't be long, though, until Rummenigge returned to the club for whom he scored 217 goals in 422 games across all competitions.
Answering Bayern's SOS
With Bayern having an unusually difficult campaign, Hoeneß - who had become the club's general manager at the age of 27 - turned to two of his former teammates for help. Rummenigge and Beckenbauer - bringing an experience of how things were done in other countries - were elected as vice-presidents of Bayern in November 1991.
Bayern finished 10th in that 1991/92 season, missing out on the riches that TV broadcasting was starting to bring to teams that qualified for European competition. Both transfer dealings and form proved hit and miss over the next few years, with Beckenbauer required to return to the bench and coach the team to 1993/94 Bundesliga and 1995/96 UEFA Cup success.
The Bavarians were German champions just twice between 1990 and 1997, however, and it wasn't until they appointed Ottmar Hitzfeld - who led Borussia Dortmund to UEFA Champions League glory in 1997 - that they began to dominate again. They won three Bundesliga titles in a row between 1998 and 2001, and lifted the Champions League trophy for a fourth time in 2001.
It had taken time for Bayern to adapt to the way modern football clubs were going but Rummenigge said he, Beckenbauer and Hoeneß had worked "like mad" to make it happen and "lived football day and night."
This included trips to Manchester to learn about sponsorship, and to Amsterdam where they studied the renowned Ajax academy.
"We travelled the world to make Bayern a leading European club," Rummenigge told the club's website in 2019. "And to this day, during a match Uli and I discuss football from the first to the 90th minute."
A world-class CEO at a world-class club
It would have been fascinating to listen in on their conversations during the 2001 Champions League final, when Bayern beat Valencia on penalties in Milan. Discussions afterwards no doubt centred on how to keep Bayern at the top of the tree in Germany, and perhaps even on Rummenigge's future.
He took over as CEO in February 2002, when the men's team was split off into a subsidiary company, helping to oversee Bayern's move from the Olympiastadion to the state-of-the-art Allianz Arena. Their current home, which can hold 75,000 fans for Bundesliga matches, was built at a cost of €340 million and opened in 2005.
Bayern would see VfB Stuttgart and Wolfsburg beat them to the title before the end of the decade, before they lost out twice to a thrilling Dortmund side led by Jürgen Klopp between 2010 and 2012.
But they soon came roaring back. The record German champions were runners-up in the Champions League in both 2009/10 and 2011/12, before winning the treble in 2012/13.
"For a few years now, we've experienced possibly the best-ever era in Bayern's 115-year history," Rummenigge told the club's Annual General Meeting in November 2015.
The days of FC Hollywood were over, he said, and that was a good thing.
"We make headlines out on the pitch now," Rummenigge declared.
The team continued to do so, enjoying great success under the likes of Jupp Heynckes and Pep Guardiola. With Hansi Flick as head coach they won the treble again in 2019/20, before going even further by claiming a staggering six major trophies in succession.
His best signings
Another league title followed in 2020/21 as well, meaning that in 20 years with Rummenigge as CEO, Bayern won the Champions League and FIFA Club World Cup twice, as well as the Bundesliga and DFB Cup a whopping 24 times combined.
With the third-highest goalscorer in Bayern's history heavily involved, the club made some incredible signings during that time. Two, in particular, stood out for Rummenigge.
Speaking shortly before Bayern secured the league title for a record-extending ninth consecutive time in 2021, Rummenigge said that appointing "seminal coach" Louis van Gaal in 2009 was an important moment. He said the two best decisions he made in terms of player recruitment, however, were to bring in Germany goalkeeper Manuel Neuer and Robert Lewandowski.
Neuer, a 2014 World Cup winner, arrived from Schalke in 2011, while Polish star Lewandowski joined from Dortmund on a free transfer three years later.
"We got the world's best goalkeeper and the world's best centre-forward - that was the foundation of our success in the last six, seven years," Rummenigge told The Athletic in a previous interview.
Future Bayern success has been all-but-guaranteed on Rummenigge's watch as well. The FC Bayern Campus, where the six-time European champions oversee the progress of their academy players, was opened in August 2017. The highly-impressive facility, which features living quarters and several pitches with undersoil heating, spans over 30 hectares and cost €70 million.
Big boots to fill
Rummenigge, though, can observe that progress from afar, having decided to call time on his reign in July 2021.
"Bayern Munich will next year lose a man that has guided their fortunes and is recognised in world football as an expert," then-Bayern coach Flick said in December 2020. "He'll certainly leave a void behind him."
"Together with Uli Hoeneß, he turned Bayern into one of the best addresses in international football, both in a sporting and economical sense," Bayern president Herbert Hainer said of Rummenigge in June 2021.
Despite stepping away from the limelight, Rummenigge continues his long-standing connection with the club in his role as a supervisory board member of the company that oversees the men's first team.
Happy birthday, Karl-Heinz!
Mark Rodden